Dodge Brothers Facts
The Dodge brothers, John Francis (1864-1920) and Horace Elgin
(1868-1920), were among the earliest and most successful automotive
pioneers of the twentieth century.
Failures and Successes
The Dominion Typography Company was not suited to the manufacture of
bicycles and soon collapsed. The Dodges saw the failure of their
employer as a chance for them to go into business for themselves. "In
1896, when the failing Canadian typography company was listed for sale,"
writes Pitrone in Tangled Web: Legacy of Auto Pioneer John F. Dodge,
"the Dodges took every dollar they could drain from their family budgets
to lease the company's building and fixtures." "Obtaining the lease,
the brothers started operating their own business, but it survived only a
short time," the critic continues. Instead of trying to maintain the
company through a failure, John and Horace sold the business to another
Canadian firm, which manufactured bicycles using the Dodge patent. "The
brothers," say Pitrone and Elwart, "… had expected to receive
substantial royalty payments from the buyer for their ball-bearing
bicycle invention. But the company, beginning to fail, had reneged on
royalty payments. As soon as the Canadian company made plans to dispose
of its assets, the Dodge brothers canceled their claims against the firm
in exchange for their pick of the machinery in the Windsor plant."
This second-hand Canadian machinery formed the nucleus of the Dodge
Brothers Machine Shop which John and Horace founded in the Boydell
Building in Detroit in 1902. Their earliest contracts came from stove
manufacturers, but soon they contracted with Ransom Olds, producer of
the single-cylinder Oldsmobile, to build transmissions. The Dodges'
success in creating high-quality parts that Olds used to assemble his
cars brought the brothers both profits-which they invested in their
business-and fame. Soon they were approached by budding auto designer
Henry Ford. "Near the end of 1902," write Pitrone and Elwart, "the Dodge
brothers produced in their machine shop the automobile that was to be
the basis for Ford's successful business." Early in 1903, John and
Horace abandoned their contract with Olds in favor of investing in the
Ford prototype Model A automobile, a car that was produced almost
entirely in their own shop.
Although the Dodges delivered the nearly completed cars they had
contracted for on schedule, Ford and his two partners, the coal dealers
Alexander Malcomson and James Couzens, found themselves unable to pay.
Instead, the partners offered the brothers fifty shares of stock in the
newly formed Ford Motor Company apiece. "By October of that first year,"
state Pitrone and Elwart, "Ford expanded the assembly plant, and the
Dodges, who contracted to deliver 755 more chassis in the first five
months of 1904, made a personal profit of more than $75,000." "By June
1904, less than one year from the date the company had begun selling its
first cars," the writers explain, "dividends of 98 percent were paid to
its stockholders. The Dodges received $9,800 in dividends on their
original $10,000 investment in stock." "In June 1905, the Dodges
received another $10,000 in dividends, plus an additional $10,000 the
following month-dividends which were only a faint indication of the
millions of dollars they would receive within the next several years,"
they conclude. More to come with next blog:
Tuesday, June 9, 2015
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